At Sideways Wine Collective, we believe every great wine has a story, and every winemaker deserves the perfect audience.
We connect South Africa’s most exceptional wineries with a community of passionate wine lovers, alumni networks, and fundraising initiatives. Through our collective, your wines don’t just get poured, they get remembered, shared, and celebrated.
1. Feature Your Wines in Our Online Store
Join a curated selection of premium South African producers
Our online shop showcases carefully chosen wines that reflect craftsmanship, quality, and authenticity. When you partner with us, your label is presented to a discerning audience who value heritage, excellence, and experience.
How It Works:
We onboard select wines that align with our brand and community ethos.
Your wines are featured alongside other premium producers on our digital storefront.
You benefit from marketing exposure, storytelling-driven product pages, and professional photography that highlights your brand.
2. Collaborate for Fundraising Initiatives
Turn your wines into meaningful contributions
We work with schools, alumni networks, and clubs to create exclusive, limited-edition fundraising wines. By partnering with Sideways Wine Collective, your brand becomes part of a purpose-driven initiative that supports education, legacy, and community growth.
How It Works:
Select one or more wines to co-brand with partner institutions (e.g., Alumni Clubs, PTAs).
We handle label design, marketing, and logistics.
Proceeds support the chosen cause while your brand earns visibility and goodwill.
3. Promote Through Subscription Boxes
Showcase your wine through direct engagement
Our Sideways Subscription Boxes bring the tasting room to our members’ doors. Each delivery features a rotating selection of premium wines, experiences, and tasting notes — making it the ideal platform for exposure and brand storytelling.
How It Works:
Add sample bottles, discount vouchers, or exclusive experiences to our monthly or quarterly subscription boxes.
Feature your winery story and tasting notes in our printed inserts or digital member newsletter.
Receive feedback and engagement insights from our subscribers.
Your craft deserves to be shared, and we’ll help you pour it into purpose.
Let’s Build Something Meaningful Together
Whether you’re an established estate or a boutique winemaker, Sideways Wine Collective offers a stage for your wines to shine — in cellars, communities, and causes across South Africa.
